It was an absolute pleasure to work with ITV’s commercial creative team once again. Having pitched ideas with them at the end of 2024, I was back January 2025 for 6 weeks working on executing this amazing Subway x ITV campaign! Teaming up with Sam Thompson & ITV’s The Chase talent Jenny ‘The Vixen’ - this ad was surely going to be fun!

As Creative on the project I was responsible for copywriting, making decisions on set/costume/crew and attending cast auditions. Whilst also working closely working with the PM, Director and Creative Director. I also had to pitch the scripts and ideas internally to ITV teams and externally pitch to Subway - handling feedback from both sides of this collaboration.

It was wonderful to meet the very talented Sam Thompson, writing scripts for his cheeky persona was the highlight of the project, as well as attending Versa Studios for the shoots and seeing the scripts come to life!

The campaign had 1x 60sec main commercial and 3x 30sec cutdowns - each cutdown focused on a genre of ITV programming - Sport, Quizzes & Daytime.