CHAI GUYS

After living only 5 minute walk from Spitalfields during the Covid lockdown I got to know the owners of Chai Guys; Abhilash & Gabriel. Over the years we formed a great relationship. It all started with me creating a Youtube Video exploring authentic chai options in London.

After they opened a Bakery, I created another Youtube Video solely on their business - this video was hugely successful and got over 400k views.

After this I pitched them an idea for an Instagram/Tiktok reel to promote their Bunmaska in the Chai Guys Bakehouse in Notting Hill.

The reel was an instant success and generated views of 2.1M ! Not only that, it also attracted the press in India; NEWS18, The Hindu & NDTV Food.

VIEWS
Instagram Reel 2.M+
Youtube Longform Video 438K+
Tiktok Reel 113K+